How can my current marketing expenditure help me develop awareness of my web site?
Your marketing communications cost you money and you should ensure that, where appropriate, every element of your communications promote your web site address.
Examples of areas to consider are: -
Stationery: Your url should be within your letter headings as a point of reference for the customer. Consider extending this by putting the page location for specific services such as your product catalogue or frequently asked questions. Putting the direct page address saves the customer the problem of navigating to the actual location from your home page.
Envelopes: is the url visible on the outside of the envelope?
Inserts: if you are writing to the customer you are already bearing the cost of the stationery and postage. It will be a small marginal cost to add in a leaflet detailing the services and information available on your web site.
Business cards: should always include your web site url and your email address
Telephone answer phones and busy messages: these should always refer the caller to your web site as an alternative to waiting on the phone or waiting for you to call back. A well designed up to date site can help the customer to build their knowledge of your services.
Advertising: any external advertising such as leaflets, posters, radio or television should feature your url as text and sound if appropriate.
