Search Engine Optimisation Tips
Search Engine Optimisation (SEO) is an art form and can involve many techniques. The article below covers the basic principles you need to consider.
Titles: the title is a very important element for a search engine. Therefore make sure the page's title contains the keywords people will most likely look for when searching for your products and services. For example if your site is for a travel company, make sure you have words like vacation, travel and holiday. Web designers tend to develop pages with simple clear titles like home or questions. This does not emphasise the nature of the page to the search engine and you should ensure that the contain whole sentences with a high keyword density, giving the search engine more "tips" on finding your site.
Keywords: Keywords are the nuggets of gold that search engines process and then rank your site according to keyword density. Use keywords appropriately throughout your page, yes there will be different keywords per page. The more instances of a keyword a search engine finds while scanning your page, the better chance you have that it will gain a high search rank
Text versus images: Search engines run automated programs to search your site and they cannot interpret images. Therefore do not use an image in place of text.
Headers: Search Engines (and Google especially) take headers into consideration when ranking your site. The headers are elements of the page HTML code which indicate where the paragraph title is etc.
