Design considerations for your site

Good web design does not require multi-coloured graphics and animation.  Google, Amazon, eBay and Yahoo show that careful attention to design and user needs is important.  These very successful mega businesses have clean simple designs.

 

It is important that your customers can easily navigate your site and find what they are searching for.   Your responsibility is to deliver a site that is easy to use and has a clear purpose with content that is well laid out and accessible.

 

Pop up windows,  flash introductions and poor search functionality are some of the most obvious design problems engineered into some sites.  These get in the way of the user rather than supporting them.  The exit door from your site to a competitor site is only a click away.

 

If customers visit and they cannot navigate the site to find what they want then they will leave. If the search engines cannot crawl the site because of complex or broken code then they will not persevere and you will not be in their search results.

 

Your first site should be simple, clean and concentrate on getting the job done. You can add to this over time when you are happy that it is working for you.

 

The articles below provide more detail for you to consider.

 

 

 

Website Accessibility - Proper Navigation

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Taking Your Business OnLine: Tips for Launching a Small Business Web Site

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We all want to have a successful website. Having such a website can mean the difference between having a successful business and going bankrupt! This is particularly important if our only marketing strategy is our Internet...

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Easy To Read Web Pages Will Increase Sales (Revised)

Tips to make your web site easy to read to maximize your sales.

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